As a seasoned Senior Graphic and Digital Designer, I specialize in seamlessly navigating projects from initial sketches to beautiful animations tailored for online marketplaces. My video creation process initiates with a 3D model in Matrix, complemented by custom materials crafted in VRay. The final touch involves generating animations that effectively showcase each unique piece, emphasizing intricate design and perspective. I would choose the background and image from our printed brochures and magazine advertisements. With each design endeavor, I think about each piece, seeking the perfect "feel." Initiating every animation with the impactful still advertising image angle, I bring my jewelry pieces to life, infusing meticulous attention to detail, beauty, and aesthetics. My ultimate objective always is to depict each jewelry piece with a captivating essence, ensuring it resonates with viewers in the first few seconds of viewing, prompting them to pause and click on the product. My animated creations find their home on Facebook and Bradford Exchange product pages.